The Norton Signal

What we are learning on client floors.

Field notes from our pods, playbooks for the work that breaks pilots, and hiring guides for leaders who are not AI engineers themselves.

Three pieces to start

Short, specific, usable.

Each one is written to be forwarded to a colleague who has to make a decision this quarter. No gated downloads, no forms.

Checklist · 8 min read

The Plan · Build · Run · Adopt checklist

Twenty questions to ask before your next AI hire.

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Playbook · 9 min read

Why your RAG pilot works in the demo and fails in week three

Freshness, chunking and access control: the data engineering nobody budgeted for, and how to budget for it.

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Hiring guide · 7 min read

How to interview an AI engineer when you are not one

Seven questions, what a good answer sounds like, and the two red flags we see most often.

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